31 August 2020
Few can boast the same. And indeed, in such a difficult time, consisting of cancellations and postponements of events in a large part of the world, the confirmation that the 46th CIFF Shanghai 2020 will routinely take place, stands out and gives us hope and will be held in Shanghai Hongqiao from 7th to 10th September.
The 46th CIFF Shanghai 2020 is organized by China Foreign Trade Centre (Group) with the theme of “Connecting the World” and with the aim of creating a very strong integration between the high-level Chinese domestic market and international markets, supporting and helping companies to effectively address a rapidly evolving situation. Aware of the current difficulties, CIFF is in fact collaborating with several partners in order to sufficiently support both the offline and online business of its exhibitors and buyers, as well as implementing it in an innovative way. In particular, the collaboration with the B2B Giga Cloud Logistics trading platform will offer new extraordinary opportunities to export-oriented companies.
Participation in the 46th CIFF Shanghai 2020 presents itself as a key step in order to face the second part of 2020 and the following 2021 with dynamism and necessary optimism.
Under the same roof of the National Exhibition & Convention Center (Shanghai), over 1000 exhibitors will occupy 400,000 square metres of exhibition space and will represent the entire furniture supply chain: home, outdoor and leisure furniture, home décor and home textiles, office, hotel, and commercial furniture, furniture industry machinery and materials.
The furniture industry needs design and creative solutions now more than ever. The Design Hall will therefore be further extended: centred on Contemporary Design (Hall 4.1), it will develop into Modern Design (Hall 3) and Trendy Design (Hall 5.1). Mirroring the organisers’ desire to create culture of good design and good living, the 46th CIFF Shanghai 2020 will see the participation of the best brands and will be particularly rich in events and exhibitions.
In this panorama the now customary EAST Design Show stands out and which, under the theme “Return to Zero”, will host over 50 Asian design brands, academies, design studios and media, shedding light on important subjects such as: what is architecture; what is interior design; what really is furniture; what does the home look like today.
The Design Dream Show, organised by CIFF in collaboration with Red Star Macalline and Innovation Design Alliance, will work with Shanghai Promotion Center for City of Fashion to integrate lifestyle, fashion, food and travel elements into the home environment in a fun and captivating way.
Through an immersive experience, the Daguan Tea Ceremony will compare the tea ceremony used in the main Chinese dynasties, and thus integrating Chinese tradition and Zen tea culture with the modern lifestyle.
The presence of many important upholstery brands, divided between Sofa Flagship (Hall 1.1) and Sofa Premium (Hall 2.1), will respond to the recent market trend that considers these products to be the main choice for increasing the quality of the home environment.
The best producers of beds and mattresses will be located in the Sleep Lifestyle (Hall 3), designed to cater to a culture of sleep that is paid more and more attention.
In light of the sudden surge in smart working and having to reconsider the concept of traditional offices during the Covid-19 pandemic, the 46th CIFF Shanghai will show practical proposals within the Office Environment Pavilion (Hall 6.1), which will host brands that offer solutions for living and working in complete safety, integrating work environments with living spaces. This theme will be explored particularly in the Office Life Theme Pavilion, an exhibition event that, with the theme “Home Office @Smart Office” will highlight how office furniture can effectively combine working features with living ones.
The pandemic also affects the organisation of outdoor spaces, both domestic and public ones, which need to be reconsidered and which we need to make greater use of: in the Outdoor Home Furnishings (North Hall), important brands will focus on a lifestyle that will have to pay more and more attention to control and prevention, presenting products characterised by environmentally friendly materials, which generate a sense of well-being.
In conjunction with CIFF Shanghai 2020, the 3rd edition of the Shanghai International Furniture Machinery & Woodworking Fair, a furniture industry trade fair organized by CIFF in collaboration with Hong Kong Adsale, will be held in Halls 7.1 and 8.1 and brought to life by leading Chinese and international manufacturers who will present production technologies and all types of process machinery.