China is definitely a crucial market, increasingly more open to trade and to collaboration agreements, particularly with Europe and the United States.
An unusual market, certainly complex, but fascinating and unique, where companies grow very quickly and where consumer taste and choices increase at the same rate as consumer purchasing power.
Chinese companies are growing not simply in terms of quality, but also in terms of the very conception of products, which are increasingly designed as elements of a system, as part of a collection that can furnish and make a real contribution to living and working well.
Products are created along these lines, products that interpret a lifestyle, which can easily be customised in order to adapt to different markets and needs. Furniture created by talented young Chinese designers, but also by international designers, particularly European and American.
