Innovation Driven, Design Inspired.

The new age of Chinese furniture design begins at CIFF Guangzhou 2020

We are preparing for the 45th edition of CIFF, the world’s largest furniture exhibition and the most important furniture design event in China! “Innovation Driven, Design Inspired” is the new CIFF strategy, developed in collaboration with a team of excellent curators, which will aim at an ever-increasing presence of companies with creative vision that invest in design and innovation.




CIFF Guangzhou 2020 will be held in one including all the product sectors (home furniture, homedecor & hometextile, outdoor & leisure furniture; the second from 28th to 31st March dedicated to office furniture, commercial furniture, hotel furniture and furniture machinery & components and raw materials) from 27 to 30 July.

The next edition of CIFF Guangzhou will present an innovative exhibition system and will host over 4,400 exhibitors gathered in an exhibition space extending over 760,000 square meters.

In addition to being the biggest exhibition in the world for the furniture industry and the most important business platform dedicated to the promotion of Chinese companies in the international markets, CIFF will offer more and more space to high level international brands in order to introduce innovative content, quality and design in the Chinese market, and thus confirming itself as the privileged hub for interchange between the Chinese and international furniture industry, as well as the leading and effective gateway to the increasingly wealthy and sought-after Chinese furniture market.

The project to create an innovative exhibition system with an international vision and a solid local basis, promoting the quality of “Design in China” and “Made in China”, will come to life starting from the next edition of CIFF Guangzhou 2020; further biennial developments have already been scheduled for 2021, 2023 and 2025.

A team of very high-profile curators, composed of Wen Hao, Hou Zhengguang, Song Tao and Frank Chow will select companies that invest in design and creativity with the aim of consolidating CIFF Guangzhou as the event dedicated to global trends in the furniture industry.





The first step will begin with the construction of a 50,000-square meter space dedicated to original Chinese home furniture design and the designation of an entire pavilion of the Office Show devoted to the latest trends in office furniture design. In addition, more space will be reserved for foreign brands with the goal of introducing an increasing amount of innovative content and giving attention to global trends.

During the 1st phase of CIFF Guangzhou, dedicated to home furnishings, the curators will select and invite design companies and designers to participate in the "1st China Furniture Design Invitational Exhibition". The event, organized in pavilion 3.2, "Creative Hall", will be full of design and trend content, touching on technical and innovative aspects without neglecting commercial and ethical issues such as environmental sustainability.




During the 2nd phase of CIFF Guangzhou, Office Show will set up for the first time the Trendy Design Hall (Hall 5.2), focusing on showcasing the trendy, innovative and well-designed new office furniture to further enhance its design inspiration functions, and gathering overseas leading brands and a number of international pavilions, fully optimize the structure and quality of exhibitors and further enhance the level of internationalization.




This innovative exhibition model will be enriched by a retrospective devoted to the last ten years of Chinese design, from university-level forums and design competitions.

With this new project, CIFF continues to innovate the exhibition concept, working alongside the furniture industry in order to respond to new needs and to bring more and more benefits to exhibitors and visitors.

The optimization of the exhibition layout, the organization of design events rich in content and exceptional sources of inspiration, including New Arrivals of Home Furnishing Brands, Parallel Space Exhibition, Design Dream Show, Office Theme Pavilion, China Interiors & Decorations Conference and Global Garden Lifestyle Festival, the continuous improvement of the information and catering services within the exhibition complex, the exceptional range of hotels and the excellent transport services, make CIFF an unmissable event for operators around the world in the furnishing industry.




See you at the 45th China International Furniture Fair in Guangzhou Pazhou, to grasp the global trend for furnishing and take advantage of concrete business opportunities!

18-21 March 2020
home furniture, homedecor & hometextile, outdoor & leisure furniture

28-31 March 2020
office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials




Wen Hao
Founder of China's Contemporary Furniture Art Brand “Haostyle”
President, Associate Professor & Master Supervisor of Guangzhou Academy of Fine Arts Furniture Research Institute
Deputy Director of China National Furniture Association Design Work Committee
Deputy Director of the China national Interior Decoration Association

Hou Zhengguang
Master of Furniture Design, University of Buckingham
Design Director of “MoreLess” Creative Furniture Brand
Curator of the Shine Shanghai Concept Design Show and EAST Design Show
Deputy Director of China National Furniture Association Design Work Committee
Vice Chairman of Shanghai Industrial Design Association

Song Tao
Founder of O-Gallery
Chairman of Beijing Ucca Design Committee
Convener for Poly International Auction Famous Designer Works

Frank Chow
Former Italian Prime Minister's Special Nomination Design Award Winner of Salone Internazionale del Mobile – Salone Satellite
Maison & Objet Paris Emerging Chinese Designer Award Winner
Edida Annual Design Rookie

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