01 February 2023
The next edition of CIFF Guangzhou in March develops new formats to give an enthusiastic welcome to all the players in the furniture industry, both Chinese and international, to whom it will offer new solutions and concrete business opportunities.
The integration and necessary synergy between the traditional trade fair event and online activities is enshrined in ‘8+365’, a strategically significant project launched by CIFF in 2022 that has already enabled hundreds of international buyers to meet virtually with numerous Chinese manufacturers, creating profitable business relationships that would otherwise be impossible during a period characterised by the impossibility of traveling and meeting physically.
In 2023, ‘8+365’ will be further developed and enriched by meetings and negotiations, finally held in person over the eight days of the 51st CIFF Guangzhou, and by a service that will be available online 365 days a year for the most important buyers, importers and distributors, e-commerce companies, and important decision makers such as designers and buying groups from the main international furniture markets.
An online matching platform is being launched on the CIFF website that will receive specific requests from international buyers. These requests will be processed by CIFF's export-oriented exhibitors, effectively creating a business relationship facilitated and supported by CIFF itself.
Photo: CIFF