CIFF + Red Star Maccaline

To make CIFF Shanghai more effective and efficient

18 April 2018

The 41st edition of CIFF raised the curtain for the announcement of a new collaboration agreement that definitely offers new opportunities for exhibitors and visitors; China Foreign Trade Guangzhou General Corporation (organizer of CIFF), and the leading Chinese home furnishing distributor, Red Star Macalline, have announced their new cooperation agreement to run CIFF Shanghai jointly in September 2018.

A strategic cooperation agreement, by means of which Red Star Macalline has decided to focus on CIFF Shanghai, undertaking to bring new prestigious Chinese and international companies, to involve excellent designers and the main dealers and players from all over China. There are definitely enormous advantages associated with this cooperation between the world’s largest furniture sector fair and the largest national Chinese platform for home furniture and retail sales.

Red Star Macalline Group is the largest national home improvement and furniture retail platform in China, which operates now more than 200 malls in all the major Chinese cities.

CIFF Shanghai will be held from 10 to 13 September 2018 at the National Exhibition and Convention Center (Shanghai), the largest single block building and exhibition complex in the world with a total construction area of 1.47 million square meters.

Mr. Che Jianxin, chairman and CEO of Red Star Macalline Group said, "the partnership will turn the Shanghai event into world-class galas with more premium household furnishing brands, more outstanding designers and professional buyers joining in”.