26 February 2022
CIFF Guangzhou promotes a new development model to meet the needs and expectations of the entire furniture industry. Based on the new positioning "Design Trend, Global Trade, Full Supply Chain, All in CIFF", it systematizes the structural reforms of the offer and creates a profitable synergy between the Chinese national market and the international one to offer new concrete business opportunities to protagonists of the sector.
Design Trend
Driven by innovation and design, CIFF brings together important design brands, stages high-level proposals, organizes events and authoritative design awards, promotes new products and new trends, ideas and solutions to meet the ever-changing needs of the furniture markets.
Global Trade
Making use of the intrinsic strength ensured by both the thriving Chinese domestic market and the consolidated international trade, CIFF continues to develop its exhibition offer by updating and optimizing the product categories, increasing the offer of exhibitors, organizing online and offline events and B2B meetings.
Full Supply Chain
CIFF, in addition to offering two editions a year in the two most dynamic trade centers in China, Guangzhou and Shanghai, is the only furniture fair in the world that represents the entire supply chain. The five sectors: Home Furniture, Office Show, Homedecor & Hometextile, Outdoor & Leisure and CIFM / interzum guangzhou, not only fully cover all aspects of furniture design, production and trade, but complement and enrich each other by creating a synergy unique in the industry.
Photo: CIFF