Porsche China

The new headquarter

10 December 2019

S.P.A.C.E.: Smart, Passionate, Attractive, Collaborative and Engaging. This is the design philosophy behind the new Porsche HQ in Shanghai. The project of anySCALE combines new technology and digital upgrades with tailored services for a holistic long-term outlook aimed at realizing the full potential and creativity of Porsche China’s workforce.

German sports car manufacturer Porsche tasked anySCALE with creating 13,000 sqm progressive office space for their new China headquarters based in Shanghai at the Lu Jia Zui Financial Plaza.

For Porsche’s new work environment, it was essential that the themes of speed and passion speak boldly through the language of design. Long, horizontal lines with strong black and white contrast guide people through the space and support the allocation of the reception, waiting lounge and displays areas. The staircase, as a major vertical connector, links the large public areas and fosters communication among the employees.

The space embraces the broad brand heritage of Porsche. A 1:1 scale model of the 919-hybrid racing car is displayed alongside a trophy wall, an engine block and a model car timeline. Large bonsai trees visualize the aspiration of luxury and give a hint of the importance of China to the brand today.

“The New Porsche Headquarters is designed as a progressive open plan office with a minimum number of private offices. In addition, there are multiple dedicated spaces to perform special tasks such as focus rooms, quiet rooms, etc.” said Simon Berg, director of anySCALE in Shanghai, adding that the transition of Porsche’s work environment from a traditional office concept to such an activity-based work environment required the whole project team to do a lot of educational work and persuading.

Porsche China’s new office is the first-ever Porsche property worldwide to achieve the WELL Building StandardTM gold certification standard, the premier standard for buildings, interior spaces and communities seeking to implement, validate and measure features that support and advance human health and wellness. Ensuring health and satisfaction for employees is an essential component of the new office design, confirming that Porsche considers people to be the most important resource for the future success of the brand. This idea is also presented in the Porsche Strategy 2025, which declares that Porsche constantly strives to become “the most innovative and attractive employer.”

“Porsche is committed to empowering employees and providing a more digital and intelligent working environment to promote the development of corporate culture and to actively face the new era of change alongside our employees,” said Oliver Blume, chairman of the executive board of Porsche AG.



Photo: ©Porsche